A new advertising campaign for the House
Réserve Perpétuelle Brut, Réserve Perpétuelle Non Dosé, Rosé, Blanc de Noirs: these four cuvées each epitomise an aspect of the House. They have been chosen to illustrate our new communication campaign, which has the following tagline: “In perpetual motion, naturally.”
This signature perfectly reflects the philosophy of the House: it is rooted in the idea that everything that lives carries within it a movement towards a goal, in harmony with natural cycles and time. Each wine of the House is a journey through the history of its terroirs, striking a perfect balance between past, present and future.
These visuals highlight the four cuvées in their own graphic and colourful universe, each with its own way of expressing this movement. The delicate and meticulous artistic approach chosen – paper art – elegantly expresses the concept of motion, the common thread running through the new brand expression, which inspires both the aesthetics and all marketing materials for the House and the Philipponnat brand.
This series of visuals showcases the excellent craftsmanship and precision that characterise the House and its wines, while capturing the unique emotion emanating from each cuvée. For Réserve Perpétuelle Brut and Réserve Perpétuelle Non Dosé, it is the checkerboard pattern, so dear to the House’s history and featuring on the Philipponnat family coat of arms, which, through a play of light and shadow, places the bottle at the center of attention. In the background of Rosé, the movement of paper unfolds like a corolla, revealing the depth of the wine and its many nuances, and recalling the new design of its case. Finally, for Blanc de Noirs, it is a succession of layers of paper that convey the depth of the wine and its infinite brightness, which can be seen in the glint sparkling in perspective.
The brand universe of the House, which is thus defined, is designed to strengthen our ties with a demanding public seeking new experiences and beauty in all its forms, while respecting the natural world. It also invites us to embrace movement, the movement that is essential if we are to adapt to change.
